Amaru Partners with El Planeta and Amplify LatinX to Expand Job Opportunities in Boston’s Latino Community

FOR IMMEDIATE RELEASE

Boston, MA, November 13, 2023 – Amaru, a disruptive recruitment and career advancement start-up focused on equity and inclusion, is excited to announce a strategic partnership with El Planeta and Amplify LatinX to host the Amaru Job Board on their websites. This collaboration aims to promote wealth-building opportunities within Boston's Latino community by widening the reach of job postings.

The Amaru Job Board is a curated platform designed to bridge the gap between diverse talent and reputable employers. By having the job board hosted on El Planeta and Amplify LatinX’s websites, Amaru is set to broaden its reach, ensuring that more individuals in the Latino community have access to job opportunities that promise upward mobility and professional growth.

“This partnership with El Planeta and Amplify LatinX marks a significant step in our journey to democratize access to quality job opportunities," said Arturo Natella, Founder of Amaru. "It embodies our commitment to creating an inclusive job market where diversity is not just respected but celebrated. This collaboration is a testament to our collective efforts to build a workforce in Boston that reflects the richness and potential of the Latino community.”

"We are excited to partner with Amaru on this valuable initiative to expand economic opportunities and tap into the vibrant, diverse talent within Boston's Latino community," said Marcos Marin, CEO & Editor-in-Chief at El Planeta. "This collaboration provides a platform to connect employers with quality candidates while enabling Latinos to access professional growth opportunities. Together, we can build equity and unlock the full potential of all individuals."

“Joining forces with Amaru, under the visionary leadership of Arturo Natella, strongly aligns with our mission to empower the Latino community,” said Javier Marin, Executive Chairman of El Planeta. “Arturo, a steadfast advocate for diversifying American corporations and promoting career development in our community, has shaped Amaru into a beacon of hope and progress. By featuring the Amaru Job Board on our site, we aim to foster an inclusive job market where every individual can thrive, regardless of background."

"Amplify LatinX and Amaru have been collaborating on Latino career advancement for a number of years, and this official partnership underscores our steadfast commitment to equitable leadership representation and economic mobility for Latinos in Massachusetts," said Eneida Roman, President & CEO of Amplify LatinX. "By including the Amaru Job Board in our newsletter and featuring it on our website, we aim to create a more robust hiring landscape that values the unique experiences of all job candidates."

Amaru's rigorous methodology for job selection underpins the integrity of the Amaru Job Board. Prospective employers submit job openings to Amaru, which then undergoes a thorough evaluation against a set of stringent criteria before being approved for listing. Only roles that promote upward mobility and align with Amaru’s mission to empower a diverse workforce are approved. Such thorough vetting ensures that the job board remains a source of opportunity, reflecting Amaru's commitment to quality, inclusivity, and community upliftment. Once a job passes this rigorous screening, it is featured on the job board for a period of up to 30 days or until the employer notifies Amaru to remove the posting to maintain the freshness and relevance of job postings for job seekers.

This set of standards ensures every job listed is not merely a vacancy but a stepping stone towards economic stability and professional advancement.

The criteria include:

  • Economic Fairness: Amaru evaluates whether the offered salary aligns with or exceeds the area median income (AMI) for the state, ensuring that compensation is competitive and supports wealth-building.

  • Brand Trust: Amaru partners exclusively with reputable brands that have established a record of trust and positive impact within their industries and communities.

  • Professional Growth: Opportunities must have clear pathways for career development, including access to mentorship, training, and advancement within the company.

  • Industry Potential: Priority is given to roles within industries identified as having strong growth potential, ensuring that job seekers are entering fields with future opportunities.

  • Social Capital & Versatility: The roles should facilitate network expansion and skill diversification, preparing candidates for a versatile professional journey.

From the employee side, when applying to a role, candidates are encouraged to email arturo@goamaru.com with the subject line of the role, along with their application materials, to amplify their application.

On the employer side, by posting a job on the Amaru Job Board, organizations are not only able to reach a wider pool of job seekers but are also supporting the mission of promoting equity, diversity, and inclusion in the workplace.

There is no cost to using the Amaru Job Board, making it an accessible resource for both job seekers and employers. Roles shared for the Amaru Job Board will automatically be shared for the Amaru Job List, further extending the reach of job postings.

This partnership exemplifies Amaru’s commitment to reshaping the job market landscape by fostering symbiotic relationships between employers and job seekers and promoting a more inclusive and equitable job market.

For more information or to post a job on the Amaru Job Board, visit www.goamaru.com or contact Arturo Natella at arturo@goamaru.com.

Media Contact:

Arturo Natella

Founder, Amaru

413-595-1059

arturo@goamaru.com

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